Miami’s fashion boulevard

Think Miami and you probably think of Ocean Drive. This brightly-colored Art Deco street runs down the East side of South Beach, home to boutique hotels, bars and lounges. It’s a classic Miami scene you’ll recognize from films, TV and travel shows.

Feast your eyes on the architecture’s ‘Streamline Moderne’ style horizontal lines and curving corners, lit up in glorious neon at night. It’s all porthole windows, chrome balustrades and nautical-themed detail - encapsulating Miami’s close relationship with the ocean.

The Ocean Drive catwalk

Back in the 1990s, Ocean Drive became a center for international fashion, the streets lined with agencies and aspiring models. It’s the place to come to see and be seen. Jump off our Hop-On, Hop-Off Miami Bus Tour and join the city’s most glamorous residents as they strut their stuff on Miami’s catwalk.

Other interesting facts about Miami’s Ocean Drive

  • Ocean Drive is part of South Beach, a man-made resort that was mostly mangrove swamps until the 1920s
  • The street’s most photographed Art Deco hotel is the Colony, which has appeared countless times on the big and small screens
  • Ocean Drive is at the centre of South Beach’s Art Deco district, home to more than 800 stylish buildings, making up the world’s largest collection
  • Villa Casa Casuarina on Ocean Drive was home to designer Gianni Versace
  • The flags painted on the buildings are copied from those found on ocean liners docking here in the 1930s