The designer drive

A two-mile long street, spanning across Beverly Hills and the City of Los Angeles, Rodeo Drive is famous for being the best designer shopping spot in town. It all started in 1967 when Fred Hayman, known as the ‘father of Rodeo Drive’, opened the street’s first high-end, luxury boutique, Giorgio Beverly Hills. Aldo Gucci then followed in 1968, Van Cleef & Arpels in 1969, and the rest is history. After a clever campaign by the Rodeo Drive Committee, this street in Los Angeles became known as the shopping hub for the rich and famous.

Walk of Style

The Rodeo Drive Committee launched the Rodeo Drive Walk of Style in 2003. Award plaques were set in the sidewalks honoring fashion icons for their bold work in style and fashion. A nude sculpture entitled ‘Torso’, created by Robert Graham, stands as a symbol of this statement at the intersection of Rodeo Drive and Dayton Way. Recipients of the plaque award also receive a ‘Torso’ maquette for their recognition.


Rodeo Drive has an annual calendar of events to excite. Every Father’s Day Concours d’Elegance takes place, showcasing some of the world’s most expensive and impressive automobiles. Fashion’s Night Out is an event that celebrates fashion, restoring consumer confidence and boosting the industry’s economy. Then there’s the Rodeo Drive Festival of Watches and Jewellery.

Other interesting facts about Rodeo Drive in Los Angeles

  • Rodeo Drive is home to the most expensive store in the world, the $12 million House of Bijan – you need a reservation to shop!
  • Rodeo Drive is the setting for that famous scene in Pretty Woman when Julia Roberts gets kicked out of the now Vertigo store
  • Rodeo Drive is part of The Golden Triangle, made up of streets filled with shops and restaurants often frequented by Hollywood celebrities