Cookie Policy

Cookie

Purpose

_ga

This cookie is part of Google analytics, and is used to distinguish users.

__utma

Google Analytics tracking - this cookie is used to distinguish users and sessions.

__utmb

Google Analytics tracking - this cookie is used to determine new sessions/visits.

__utmc

Google Analytics tracking - this cookie is used to determine whether or not to establish a new session for the user.

__utmz

Google Analytics tracking - this cookie is used to store the traffic source or campaign that explains how the user reached our site.

__utmv

Google Analytics tracking - this cookie is used to store visitor-level custom variable data.

__utmt

This cookie is set by Google Analytics. As per their documentation it is used to throttle the request rate for the service. It expires after 10 minutes.

_gat

This cookie is part of Google analytics, and is used  to throttle request rate, this cookie expires in 10 minutes.

_iutm(x)

These Intilery cookies may be used when you visit a Big Bus Tours site to identify customers and capture behaviours and transactions. This information will be stored solely for internal analysis and to deliver personalised digital content through Big Bus Tours channels.

optimizelyEndUserId

Optimizely tracking - This contains the end user's unique identifier - which is a combination of a timestamp and random numbers. No information about the customer is stored in it.

optimizelyBuckets

Optimizely tracking - This stores the JSON of the experiments and variations that a user has been bucketed into. This ensures the user consistently sees the same variation, even over multiple sessions.

optimizelySegments

Optimizely tracking - This stores information on the user's audience and dimension information (e.g. browser, campaign, mobile, source type, custom dimensions)

optimizelyRedirect

Optimizely tracking - This stores the redirect variation ID in case of a redirect experiment.

optimizelyPendingLogEvents

Optimizely tracking - This is used as a cache of a user's actions between tracking calls. This is to ensure that all events are tracked even if the user is committing actions in rapid succession

optimizelyReferrer

Optimizely tracking - This is responsible for storing the user's original referring URL.

_hjClosedSurveyInvites

This Hotjar cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.

_hjDonePolls

This Hotjar cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.

_hjMinimizedPolls

This Hotjar cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.

_hjDoneTestersWidgets

This Hotjar cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.

_hjMinimizedTestersWidgets

This Hotjar cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimizes when the visitor navigates through your site.

_hjDoneSurveys

This Hotjar cookie is set once a visitor completes a survey. It is used to only load the survey content if the visitor hasn't completed the survey yet.

_iutm(x)

 These Intilery cookies may be used when you visit a Big Bus site to identify customers and capture behaviours and transactions. This information will be stored solely for internal analysis and to deliver personalised digital content through Big Bus channels.

_otui

Opentracker tracking – this cookie is used to distinguish users and sessions.

_ots

Opentracker tracking – this cookie is used to determine new sessions/visits

_otpe

Opentracker tracking – this cookie is used to store the previous event before landing on the current page

_otor

Opentracker tracking – this cookie is used to store the original referer/ event that that explains how the user reached our site.

_otcy

Opentracker tracking – this cookie is used to store the original city from which the user reached our site.

_otrn

Opentracker tracking – this cookie is used to store the original region from which the user reached our site

_otcn

Opentracker tracking – this cookie is used to store the original country from which the user reached our site.

Netmining

Cookie is used to determine ad Serving, ad targeting, analytics/Measurement, Optimisation

Doubleclick Floodlight

Floodlight to determine the effectiveness of their online campaigns in terms of both sales and user activity on their sites

Facebook

Cookie is used to determine ad Serving, ad targeting, analytics/Measurement, Optimisation

Doubleclick Natural Search

Cookie is for the measurement of organic search traffic

aw

This cookie is set when you click on one of the affiliate window links and are used to let the advertiser and affiliate window know the website from which you came.

AWSESS

This cookie is used by our affiliate provider when you see an ad and used to help make sure they don't keep showing you the same ad.

awpv

This cookie is set when you see an ad and used to let the advertiser and affiliate know where you were when you saw it.

_aw_m_

This cookie is set when you click on an affiliate link and used to let the advertiser and affiliate provider know the website from which you came.

ki_

Qualaroo tracking – this cookie is used on pages where we have occasional Qualaroo surveys running.

AdWords Conversions

This cookie is used by Google AdWords to track purchases made on our site. No personal information is contained in this cookie.

AdWords Remarketing

Google AdWords uses this cookie to record information about the journey and the pages browsed by a user through their experience on our website.

Bing Ads Goal Tracking

This cookie is used by Bings Ads to track purchases made on our site. No personal information is contained in this cookie.